Top Use Cases for Interactive Demos in 2025

Interactive demos have become an essential tool for businesses across various industries and continue to rise in popularity. Teams of all sizes rely on interactive demos to streamline product education, engage prospects, and accelerate decision-making, all while gathering valuable data to refine their strategies.

This post covers the top 6 use cases for interactive demos for GTM teams and tips for getting started.

1. Website Embed

Embedding interactive demos on your website is an effective way to increase product awareness, gain insights into your audience, and convert visitors into leads in real time.

Benefits of embedding an interactive demo on your website:

• Higher engagement rate: Visitors will spend more time exploring and evaluating your product on your website, resulting in a 3x increase in engagement (G2).
• Increased website efficiency: Prospects can interact with product features instantly, reducing the need for lengthy sales pitches and speeding up the process of capturing interest, educating prospects, and conversion.
• Lead generation: Capture high-intent leads when they are most engaged. Gated demos require visitors to complete a lead form before accessing the demo, while ungated demos created with Interactively automatically collect data such as name, email, location, and company from visitors.
• Real-time feedback: Track user behavior within your demos and gather feedback with forms to understand what products or features interest visitors most and refine strategies.
• Improved retargeting: The data collected from demo interactions can help segment users for targeted ads or follow-up campaigns.

In the current B2B market, over 60% of buyers report that they do not involve vendor sales in the research phase when evaluating products (G2).

Website demos can educate and qualify buyers before they enter your sales pipeline, saving time by addressing common top-of-the-funnel questions before they book a call.

Delaying the time between initial interest and the demo gives prospects more time to research and evaluate your competitors. On average, 85% of demos occur 3 to 5 days after initial interest. By providing a self-service, hands-on experience of your product right away, you reduce the likelihood that potential buyers will explore competitors, as your product is the first they engage with.

Interactively enables you to seamlessly embed demos on your website with a single snippet of HTML code. Once the demo is embedded, it will automatically collect user and engagement data, whether it's gated or ungated. All demo data can be accessed through the Interactively web app on the demo analytics page.

Get started here.

2. In-Product

Poor onboarding experiences, lack of customer education and lengthy setup and configuration processes can delay or prevent user activation and adoption.

Embedding interactive demos within your product can break down these barriers and help users fully realize its value. By guiding users through your product, interactive demos simplify onboarding and ensure a smooth activation experience.

Ways to incorporate interactive demos into your product:

• In-app popups: Introduce new features and product updates.
• In-app notifications: Alert users to complete tasks, and upsell or cross-sell products.
• Email sequences: Add interactive demos to your onboarding/activation email sequence.
• Onboarding: Add directly to your in-product new user onboarding experience.

With Interactively, embedding demos into your product is easy: create your demo, copy the HTML code, and paste it where you want it to appear. Alternatively, you can generate share links for your demos to include in email sequences and other outreach efforts.

3. Sales Enablement

From initial outreach to technical demo presentations, sales teams often find it difficult to engage prospects, demonstrate product value, and differentiate their product from competitors. In today’s competitive landscape, maintaining a clear and consistent value message is critical, and static, disengaging content no longer suffices

From top to bottom of the sales funnel, interactive demos simplify and speed up the sales cycle, enabling you to close more deals faster.

Interactive demo use cases for sales enablement:

• Scale initial outreach: Send personalized demos quickly and at scale. Use custom variables and other design elements to create a unique experience for each prospect.
• Self-service demo landing pages: Design a landing page with interactive demos that address your prospects' pain points, enabling them to explore your product at their own pace.
• Personalize follow-ups using insights: Leverage demo insights to tailor your follow-up, such as which feature resonated most, which demos were viewed (or viewed the most), which CTAs were clicked, points of drop-off, and more.
• Train sales reps: Create interactive tours that help new sales hires quickly understand complex product features, enabling faster sales readiness.
• Post-sales call leave-behinds: Share demos post sales calls using custom share links, embedded in emails or webpages, or as exported videos or GIFs.

As your sales strategy and messaging evolve, or if you need to personalize elements like names, data, or logos, it's crucial that your demos can be updated seamlessly. That's why Interactively ensures that any changes made to a demo are automatically synced across all platforms.

4. Product/Feature Launch

When introducing a new product or feature, the goal is to generate high engagement from your existing user base while also attracting new potential customers. A successful launch should focus on a multi-channel strategy and attention-grabbing content that sparks excitement around your product or feature.

A great way to do this is by adding interactive demos to your product content to demonstrate the new feature or product and announcing the launch across multiple channels.

These channels can include:

• Social media (ex: LinkedIn, X, Facebook, etc)
• Blogs
• Email
• Newsletters
• Changelog
• In-product
• Online communities/forums (ex: Reddit, Quora)
• Product Hunt

Including interactive demos to your product/feature launches drives engagement and product adoption from both existing customers and prospects.

5. Customer Support and Documentation

It's vital that your customers understand how to use your product so they can effectively champion it internally. However, each customer has unique needs and use cases for your product, often requiring specialized training and support from your team, which is time and resource intensive. Traditional documentation with static images/videos isn’t enough as most users want to see your product in action to fully grasp its functionality.

Interactive demos provide a hands-on learning experience, reducing the need for one-on-one training and minimizing customer support queries.

Similarly, product demos can serve as valuable tools for training new GTM team members and providing ongoing education, enabling them to effectively market and sell your product.

Ways to incorporate interactive demos into your customer support workflows:

• Help center: Create a dedicated page with interactive demos that guide users through product features and address frequent customer concerns.
• Self-service demo landing page: Create a landing page with interactive demos that address your customers' unique use cases and pain points.
• Knowledge base or documentation: Embed interactive demos throughout your knowledge base or documentation to complement the text-based content.
• Customer support live chat: Integrate interactive demos within your live chat to quickly deliver relevant demos that help resolve user queries.

6. Onboarding

Onboarding is one of the most important parts of the customer experience and should primarily focus on product education and helping customers realize the value of your solution. 86% of customers report they are more likely to renew or repurchase if they have access to onboarding content that welcomes and educates them post-sale (Wyzowl).

An interactive onboarding process, boosts engagement and accelerates Time-to-Value (TTV), which are key to successful product adoption.

Benefits of using interactive demos for onboarding:

• Reduced Time-to-Value (TTV): Users quickly grasp your product and integrate its features into their workflows, enabling them to realize its value early on.
• Increased retention: By offering an interactive onboarding experience, users feel more confident and engaged, increasing the likelihood of long-term loyalty.
• Reduced churn: When users recognize how the product improves their daily workflows, they are less likely to churn.
• Time efficiency: Interactively allows you to quickly edit and personalize interactive demos, allowing you to reuse demos for multiple different users.

Interactive demos are also effective for onboarding new hires. By helping new team members understand their tools and processes faster, interactive demos can lead to higher performance levels and greater job satisfaction.

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